About the Lab
- We work on ideas that will influence our future vehicles.
- We want to share our ideas, inventions and pre-production vehicle designs.
- We want to build the right cars and trucks for your future.
- We want your opinion.
What is this site?
It’s a pilot program for GM, an interactive design research community in the making. Here you can get to know the designers, check out some of their projects, and help them get to know you. Like a consumer feedback event without the one-way glass.
What can you expect to see here?
Of course, there will be some ideas we want to keep secret from the competition. You won’t see those. But if we have ideas that need some final tweaking, or an idea so crazy we know nobody would copy it, or we have a patent but aren’t sure how appealing the product would be, we’ll let you tell us. If you opt-in for additional research when you create a profile, our research team will add you to our list for email and in-person research events (there’s that one-way glass again).
How can I submit my own ideas?
That’s an easy question. You can submit them HERE.
Also, and this is important: The Lab follows General Motors’ corporate privacy policy.
For questions about this site, please contact us.
