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General | Wednesday, November 25th, 2009 19

By Thamer Hannona
You may have seen our entry, the OnStar Car Hero, that we submitted to the 2009 Los Angeles Auto Show’s Design Challenge, as it’s been getting some online coverage. The following isn’t an exclusive LAB reveal, but we knew that you’d want to know about it too. And we wanted to know your thoughts and insights on it. Here’s the low down on the concept:

We designed this concept vehicle with a video game type interface based around an autonomous vehicle control system (AVCS). The system allows inexperienced young drivers to improve their skills as they engage in a more familiar interface like a video game. It also lets advanced “gamers/drivers” elevate their driving skills against the car’s autonomous system. The objective of Car Hero is to re-engage the video games and app friendly phones addicted youth of tomorrow with the automobile. The concept attracts young gamers that have been disconnected to the whole driving experience. Our goal was not only to make it fun, but also help promote driver education and decrease distracted driving risks. By making the interaction between the driver and vehicle interface more focused, outside distractions become significantly reduced. We aimed to mimic that level of engagement that we see kids experience while playing video games or chatting with their friends via text messages. You know the one where they are so engaged in the moment, nothing else matters, not even the fact that dinner is ready. That’s the focus and drive we were going after.

As you advance from level to level in the game, the vehicle demonstrates a metamorphosis from a four-wheel traditional layout to a three-, two-, and eventually, the ultimate extreme challenge, a one-wheeler. Now, keep in mind this is just a concept–but, as the game advances, the circular centerline also changes to reflect what’s happening in the game–meaning while the round shape body of the vehicle is dominant throughout all stages, the additional wheels deploy or stow away creating a flexible morphable platform.

If tomorrow’s youth are as disconnected and unconventional as today’s, why create a vehicle as traditional as the one they’ve been ignoring all along? We wanted to create a car to meet the needs and passions of the social networking, smart phone-loving generation. Car Hero’s unique signature is so memorable and off the grid it would make a kid drop his cone and all 31 flavors.

So, what are your thoughts? Would you be interested in engaging in an interface like this? Do you think the next generation needs a new driving experience?

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