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General | Friday, August 21st, 2009 63

GMLABreport_IDThe enthusiasm around this site is encouraging to say the least. The comments you’ve provided are great. They’ve helped us quickly gauge reaction to our concepts and have made it clear what your priorities are.

Bare Necessity Car-

You want a super-efficient vehicle as the foundation, customizable for individual needs. Most of you feel that the idea of minimizing the vehicle is a refreshing approach that should produce a vehicle with strong character. This car needs to evoke emotion through its mission and its design. We still need to push ourselves harder to keep the weight down without major tradeoffs.

Bare Necessity Truck-

There is a huge demand for an efficient truck that gets 30-40 MPG. The flexible “do-it-all” Bare Necessity Truck has great appeal for many truck and non-truck customers. There is also an opportunity for an efficient, ultra low-cost, traditional small truck. Diesel engines were requested by many of you.

We understand, based on your comments that we need to nail down the size and package of both vehicles and the powerplant options are still up for debate.

Many of your written comments make it clear this community is knowledgeable about cars and trucks. This isn’t surprising, and we’re happy that the discussions have been so detailed.

We’d like to follow-up on this conversation with an online survey, linked to this site, that will sum up the input we’re getting here and understand your specific vehicle needs. (For those of you who created a profile, there was an option to volunteer for this research.) We’ll ask questions to clarify what you said here and ask some additional questions too. Because we need to understand how your opinions fit in with the broader market, we’re also going to survey people who haven’t been in the LAB discussion. Then, we’ll share our results with you here on the LAB.

These conversations are making an impact at GM. We’re quickly gauging initial reaction to our ideas, which we love. It also highlights the tradeoffs that have to be made when we develop new vehicles. Looking at the LAB comments and survey results together with previous research and knowledge, we’ll have a better understanding of where to take Bare Necessity Car and Truck next. You’d better believe that the responses we’ve gotten from you have added energy behind these concepts!

The Eco Initiative is just one of the things we’re working on, and as we get more specific on the details, we’ll have to take it offline and back in the studio. Stay tuned for an entirely different topic to discuss soon.

Thanks for participating,
Wade

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